Magnetism

Item: Magnetism
Rating: 7.6

Paris creative agency for luxury, beauty and lifestyle brands.

magnetism.fr Save page

7.6/10MABTU rating

Home

ABOUT

BOUTIQUE

DESKTOP · 1440 × 9,737/ ↗

MOBILE · 390

Section outline · Home

01headerExtended wordmark, micro nav, agency blurb112
02portfolioAlternating full and half-width campaign tiles with captions
03statementShort line on crafting emotions for brands
04work listHairline table with floating preview image779
05footerLetter-and-arrow matrix, address, socials900

Rating · Home

Visual design8.2

UX & clarity7.0

Originality7.0

Craft & consistency7.8

Motion6.5

Performance & a11y8.7

This page scores 7.6; the site score weights the home page double.

Main colours

Light·off white background·mono

Typography

TT Hoves Proheading · sans · self-hosted TT Hoves Probody · sans · self-hosted

Stack & style

Lenis Nuxt Google Fonts Vue Tailwind CSS Prismic

Minimal Editorial Luxury Photography-led Custom cursor Hero video Page transitions Smooth scroll Sticky header

Also: Google Tag Manager, Netlify, Google Analytics

Design DNA

Off-white #EDEDEB canvas. A full-width extended grotesque wordmark with a TM mark tops the page over tiny uppercase nav and a small-caps agency blurb. The home page is then an uninterrupted grid of campaign imagery alternating one full-width 16:7 tile and two half-width squares, each with a thin caption bar (discipline left, client right) in micro caps. After the grid: a short statement, a hairline 'more projects' table with a floating preview image, and a footer built from a 4x4 matrix of letters and arrows spelling MAGNETISM PARIS.

Worth borrowing

Alternate one full-width tile with two half-width tiles to give a pure image grid rhythm.
Thin caption bar under each tile: discipline left, client right, in micro caps.
A typographic matrix of letters and arrows as the footer signature.