Design DNA
Saturated steel-blue background with soft-focus macro visuals (molecules, hair strands) and a light thin grotesk headline in white. Content sits on large white panels floating over the blue, with one highlighted keyword per heading in blue ('exposomics', 'leading', 'pipeline'). Technology is a tall column of looping macro videos with pause buttons beside an expandable list, followed by two product cards, a full-bleed hair-strand video, pipeline cards with green stage check grids, a quote card over blue, a partnership panel, three-column news and a blue footer with a large statement.