Design DNA
Cream canvas, a light serif for headlines and tiny tracked uppercase labels. A dim full-bleed video hero carries a centred serif line and a glass 'Find your club' pill. Below, a horizontal strip of city club cards, a full-bleed architecture image with Work/Residences tabs, then an asymmetric collage of warm athletic photography, product stills and a CTR studio image with small captions under each, ending in a textured earth-tone card and a quiet four-column footer.