Ingrid

Item: Ingrid
Rating: 7.2

Delivery experience platform for retailers, from checkout to returns.

7.2/10MABTU rating

DESKTOP · 1440 × 10,774/ ↗

MOBILE · 390

Section outline · Home

01heroLeft serif headline, black pill CTAs, faint 3D object right900
02logo cloudFashion retailer wordmarks row
03introCentred serif statement with violet eyebrow488
04featuresBeige panels with mockup and tab-like feature list, repeated four times1,712
05featuresBlack band with four pillar columns
06statsFour thin serif percentages with case links673
07case studiesThree editorial photo cards1,094
08faqSplit heading left, accordion right668
09ctaBlack band with violet button, merged with footer1,325

Rating · Home

Visual design7.6

UX & clarity7.2

Originality6.8

Craft & consistency7.4

Motion5.5

Performance & a11y7.7

This page scores 7.2; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Recklessheading · serif · self-hosted PP Neue Montrealbody · sans · self-hosted

Stack & style

Lenis Webflow GSAP GSAP ScrollTrigger Lottie SplitType / Splitting jQuery

Minimal Editorial Product-UI-led FAQ accordion Hero video Logo cloud Mega menu Smooth scroll Stats band Sticky header Tabs Text reveal

Also: Google Tag Manager, Cloudflare, Google Analytics

Design DNA

White and warm off-white page with a light transitional serif for all headlines and a small grotesk for body; black pill buttons and a violet eyebrow pill per block. A sparse hero with a faint 3D sphere trail leads to fashion-brand wordmarks. Feature blocks are large beige rounded panels holding one phone or browser mockup with a stacked list of sub-features (title plus grey caption) acting as tabs. A black band of four pillars, thin-numeral growth stats, three editorial photo case studies, scale stats, an FAQ and a black CTA footer close the page.

Worth borrowing

Use a light serif for SaaS headlines to borrow the tone of the retail brands you sell to.
Stack sub-features as title plus grey caption rows under a single large mockup panel instead of separate cards.
Show client results as thin serif percentages with a one-line source under each.