Lucid Motors

Item: Lucid Motors
Rating: 7.4

Luxury electric sedans and SUVs with long-range performance.

lucidmotors.com Save page

7.4/10MABTU rating

DESKTOP · 1440 × 6,512/ ↗

MOBILE · 390

Section outline · Home

01headerThe Lucid Air Family128
02heroLucid Gravity900
03features gridLucid Air900
04features gridAnnouncing Lucid Gravity GT-S580
05features gridKeep exploring470
06features grid
07features gridLucid Stories200
08features gridPeak Performance in Every Arena: Josh Hart | Lucid Gravity544
09footerLucid Air1,112

Rating · Home

Visual design7.8

UX & clarity7.5

Originality6.8

Craft & consistency7.8

Motion6.0

Performance & a11y8.0

This page scores 7.4; the site score weights the home page double.

Main colours

Mixed sections·black background·muted

Typography

Lucid Serifheading · serif · self-hosted Lucid Sansbody · sans · self-hosted Times Newaccent · serif · self-hosted

Stack & style

Next.js React Contentful

Minimal Luxury Photography-led Hero carousel Hero video Stats band Sticky header Tabs Transparent header

Also: OneTrust, Meta Pixel, Google Analytics, Google Tag Manager, Amazon CloudFront

Design DNA

The page is a stack of full-bleed cinematic vehicle scenes, each with a light serif model name bottom-left, a one-line claim, a three-column overlay of lease price, maintenance and charging figures, and a white outline plus a solid dark button. A sand-and-black palette runs through a top offers banner, a dark Keep exploring row of four small photo tiles, a charcoal newsletter block with a sand submit button, a full-width driving film with a slide counter, and a three-card stories grid with dated category pills.

Worth borrowing

Repeat one overlay template on every vehicle band: name, claim, three key figures, outline plus solid button.
Keep exploring row of four small captioned photo tiles as a compact secondary nav before the footer.
Sand accent used only for the promo banner and the single submit button, so the CTA reads without colour noise.