GiveDirectly

Item: GiveDirectly
Rating: 7.2

Sends cash directly to people living in extreme poverty.

givedirectly.org Save page

7.2/10MABTU rating

FAQ

DESKTOP · 1440 × 6,963/ ↗

MOBILE · 390

Section outline · Home

01header73
02heroSend money directly to people who need it most.699
03statsGiving cash is simple734
04testimonialsRead independent reviews and real-world coverage of our work1,178
05pricing912
06features grid2,173,318 people reached worldwide1,166
07form328
08media textExplore highlights from the field819
09contentHelp someone live a life as full as your own256
10footerTAKE ACTION824

Rating · Home

Visual design7.4

UX & clarity8.0

Originality6.8

Craft & consistency7.6

Motion5.5

Performance & a11y7.0

This page scores 7.2; the site score weights the home page double.

Main colours

Light·white background·muted

Typography

Aktiv Groteskheading · sans · unknown Aktiv Groteskbody · sans · unknown Interaccent · sans · self-hosted

Stack & style

WordPress Google Fonts Adobe Fonts jQuery Vue Gutenberg blocks

Minimal Corporate / clean Photography-led Logo cloud Map Pricing table Stats band Sticky header Testimonial slider

Also: PostHog, Amazon CloudFront, Stripe, Meta Pixel, Google Analytics, Google Tag Manager

Design DNA

Off-white and deep green with a clean sans and one coral accent word in each headline. A documentary video hero holds a white donation card with once/monthly toggle and amount chips. An expanding photo accordion labels the model in four words (simple, proven, respectful, transformative), then a press wall mixes newspaper mastheads, pull quotes and charity-rating badges in one grid. Recipient story cards scroll horizontally, and a pale green world map with four figures carries the impact numbers.

Worth borrowing

Turn four claims into an expanding photo accordion where each panel widens on hover.
Mix mastheads, quotes and watchdog ratings in a single proof grid instead of a plain logo strip.
Colour one word of each headline in the accent to build rhythm across sections.