Design DNA
Warm off-white page with a heavy tight grotesk for headlines and a book serif for body, mono uppercase for tiny labels. The hero is a live demo storefront crop: a man in mirrored sport sunglasses under a giant outlined serif 'Peak Optics' marquee, with colour swatches. Below, a Framer editor screenshot, a comparison of Shopify, Framer and Framer Commerce plan rows, market cards, maroon filter UI tiles, product control cards, cart upsell cards, an analytics split with a cyclist photo, a showcase of real stores, template cards, an expert collage on coral and blue, testimonial quote cards, an FAQ and a lilac CTA.