Fe Pure

Item: Fe Pure
Rating: 6.7

Framer template for clean skincare stores

A Framer Marketplace template by FeCommerce. Its words and photos are demo content.

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6.7/10MABTU rating

DESKTOP · 1440 × 7,449/ ↗

MOBILE · 390

Section outline · Home

01header80
02heroHonest by formula, gentle by design.828
03features gridFind the routine your skin asks for, and nothing it does not.971
04media textHonest to the Last Ingredient.757
05media textPurify, Nourish, Reveal980
06features gridExplore840
07features gridExplore839
08features gridProven, Gentle, Repeatable.779
09portfolio371
10footerKeep your shelf honest.1,003

Rating · Home

Visual design7.1

UX & clarity6.9

Originality6.7

Craft & consistency6.8

Motion5.5

Performance & a11y9.0

This page scores 7.0; the site score weights the home page double.

Main colours

Light·white background·mono

Typography

DM Sansheading · sans · google DM Sansbody · sans · google

Stack & style

Framer React Google Fonts

Minimal Editorial Photography-led FAQ accordion Sticky header Tabs Testimonial slider

Design DNA

Template: white and pale sage #E4E8E0 blocks, black type, no colour accent. Headlines mix a clean sans with italic serif words ('Honest by formula, gentle by design.'). Split hero with a cream-smeared face photo, category pill filters over a product carousel, an asymmetric 'Honest to the Last Ingredient' block with a thin hand-drawn arrow, a three-panel 'Purify, Nourish, Reveal' with a looping pen line, two collection carousels with overlay add-to-cart pills, a sage ingredient accordion, a centred review slider, a newsletter with two photos and a compact footer.

Worth borrowing

Swap one or two words of each sans headline into an italic serif for a gentle beauty voice.
Use single thin hand-drawn arrows and loops to lead the eye between text and product photos.
Pair each collection carousel with an outline pill label and a one-line promise.