Eternal Blue

Item: Eternal Blue
Rating: 7.4

Haircare rooted in Mongolian botanical knowledge.

eternalblue.co.nz Save page

7.4/10MABTU rating

DESKTOP · 1440 × 7,516/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed portrait, small serif copy900
02introCentred serif manifesto397
03productsPhoto plus periwinkle product carousel844
04ingredientsStill life, numbered ingredient thumbnails846
05featureFull-width lavender product set image900
06researchPortrait left, clinical text right294
07storyFull-bleed landscape portrait with text1,465
08instagramImage strip900
09footerPeriwinkle gradient, link columns521

Rating · Home

Visual design7.9

UX & clarity7.0

Originality7.4

Craft & consistency7.5

Motion5.5

Performance & a11y8.0

This page scores 7.4; the site score weights the home page double.

Main colours

Light·white background·muted

Typography

Frame Textheading · font · self-hosted Schengen Abody · font · self-hosted

Stack & style

Shopify Swiper jQuery

Minimal Editorial Luxury Photography-led Hero carousel Mega menu Transparent header

Also: Cookiebot, Meta Pixel, Klaviyo, Google Analytics, Cloudflare

Design DNA

Full-bleed portrait photography in Mongolian landscapes with small white serif copy bottom-left. White sections with a centred serif manifesto, then a carousel of periwinkle product panels numbered [1] [2] [3] that match the bottle colour. Ingredient section pairs a still life with small numbered botanical thumbnails. A large lavender product-set image, a split research section with long serif text beside a close portrait, and a gradient periwinkle footer. Everything in a small transitional serif, periwinkle text colour instead of black.

Worth borrowing

Tint product panels, text and footer in the exact bottle colour so the brand reads as one hue.
Numbered bracket labels [1] [2] [3] for products and ingredients.
Set body text in periwinkle serif rather than black for a softer luxury tone.