Durable

Item: Durable
Rating: 7.3

AI website and business builder for small businesses.

durable.com Save page

7.3/10MABTU rating

Home

Pricing

DESKTOP · 1440 × 9,102/ ↗

MOBILE · 390

Section outline · Home

01heroCentred serif headline, prompt box, Trustpilot line750
02showcasePeeking photo carousel with overlay cards696
03industriesGrid of six industry chips364
04featuresGrey bento of product tiles1,778
05featuresChat bubbles and four benefit cells1,219
06testimonialsStars, stat and review bento
07pricingTool pills, $390/m struck versus $25/mo754
08faqAccordion list874
09linksThree columns of tool links324
10ctaGrey card with prompt box
11footerCharcoal rounded card with link columns

Rating · Home

Visual design7.6

UX & clarity7.4

Originality7.0

Craft & consistency7.4

Motion6.0

Performance & a11y7.7

This page scores 7.3; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

New Spirit Condensedheading · font · self-hosted Open Rundebody · font · google

Stack & style

Next.js Durable Payload CMS React Tailwind CSS

Minimal Editorial Bento Photography-led Bento grid Custom cursor FAQ accordion Hero carousel Pricing table Review badges Stats band Sticky header

Also: Meta Pixel, Google Tag Manager, PostHog, Vercel, Cloudflare, Google Analytics

Design DNA

White and light grey canvas with a condensed light serif display face over small sans body text and a black pill button. The hero is a prompt box ('What type of business are you building?') with Trustpilot stars, then a peeking photo carousel of business owners with overlay cards, a grid of industry chips, a grey bento of product features with pale UI illustrations, a chat-bubble 'AI business partner' block, a 3,000,000+ stat over a review bento, tumbling tool pills with a crossed-out $390/m versus $25/mo, an FAQ accordion, a repeated prompt CTA and a charcoal footer card.

Worth borrowing

Make the hero CTA a prompt input that asks what the visitor is building.
Show savings as a pile of tumbling competitor-tool pills with a struck-through combined price.
Pair a condensed light serif display face with grey SaaS bento tiles for a softer editorial tone.