DedCool

Item: DedCool
Rating: 7.2

Genderless, vegan fragrances, laundry and home scents.

dedcool.com Save page

7.2/10MABTU rating

FAQ

DESKTOP · 1440 × 6,304/ ↗

MOBILE · 390

Section outline · Home

01heroRounded photo card plus arched subscribe card
02categoriesFour rounded photo tiles with mono labels
03productsBordered 4-up product grid
04testimonialCentred quote slider on gradient glow
05featureFramed carousel with photo and product
06ctaPill marquee button
07bannerPhoto band with white caps
08pressCosmopolitan quote slider
09ugcHorizontal video reels776
10newsletterInline email field
11socialPhoto strip
12footerLink columns, barcode

Rating · Home

Visual design7.5

UX & clarity7.1

Originality7.6

Craft & consistency7.0

Motion6.0

Performance & a11y7.0

This page scores 7.2; the site score weights the home page double.

Main colours

Light·off white background·vivid

Typography

Universal Sans Display 450heading · sans · self-hosted Universal Sans Display 450body · sans · self-hosted Messina Sans Monoaccent · mono · self-hosted

Stack & style

Shopify Swiper jQuery

Playful Photography-led Rounded / soft Floating CTA Hero carousel Hero video Marquee Mega menu Parallax Sticky header Testimonial slider

Also: Klaviyo, Cloudflare, Google Tag Manager

Design DNA

Pale grey canvas with a scrolling announcement marquee and a barcode wordmark. Hero is a rounded-corner photo card with italic serif-outline product name beside an arched subscription card. Category tiles use rounded photo cards with mono uppercase labels and arrow suffixes. Products sit in a bordered 4-up grid with orange add-to-cart bars on mobile. Gradient-glow quote sliders, a pill 'Take the quiz' marquee button, a photo band with split white caps, horizontal UGC video reels and a newsletter row. Mono type mixed with grotesk headlines.

Worth borrowing

Use a barcode as the wordmark and repeat it in the footer for a label-like brand system.
A giant outlined pill CTA whose text scrolls like a marquee ('Take the quiz Take the quiz').
Arched top card beside the hero card for the subscription offer.