Convicts

Item: Convicts
Rating: 7.6

Purpose-driven creative studio making branded and original content.

convicts.nyc Save page

7.6/10MABTU rating

DESKTOP · 1440 × 8,262/ ↗

MOBILE · 390

Section outline · Home

01heroEdge-to-edge condensed wordmark, serif tagline
02mediaGroup portrait layered over the wordmark
03work gridB&W portrait and location mosaic, serif captions
04aboutBlack panel, justified serif manifesto, two links
05newsletterUnderlined email field beside a photo
06footerOffices and social links in small serif

Rating · Home

Visual design8.0

UX & clarity7.0

Originality8.0

Craft & consistency7.6

Motion6.5

Performance & a11y8.5

This page scores 7.6; the site score weights the home page double.

Main colours

Mixed sections·white background·mono

Typography

Displaybody · font · self-hosted

Stack & style

WordPress Barba.js

Bold typography Editorial Monochrome Photography-led Hamburger-only nav Hero video Marquee Page transitions Pinned sections Preloader Sticky header Transparent header

Also: WP Engine, Google Analytics, Google Tag Manager

Design DNA

White page, a single ultra-condensed black wordmark stretched edge to edge as the hero, with a small serif line ('Troublemakers for a Better World') centred far below it. Work is an uneven mosaic of black-and-white portraits and location stills, each captioned in 10px serif with client and division (Agency / Originals). A black panel repeats the studio manifesto in justified serif with two underlined links. Colour appears only in one or two frames, which makes them read as accents.

Worth borrowing

Set the brand name at full viewport width as the entire hero and put the positioning line small and far below.
Caption every portfolio image with client plus division in tiny serif so one grid covers two business lines.
Keep the grid greyscale and let a single colour frame do the work of an accent colour.