Choose Love

Item: Choose Love
Rating: 7

Shop essential supplies that go straight to displaced people.

choose.love Save page

7.0/10MABTU rating

DESKTOP · 1440 × 6,287/ ↗

MOBILE · 390

Section outline · Home

01header95
02heroWELCOME TO THE CHOOSE LOVE SHOP720
03formMOST NEEDED ITEMS1,329
04media textMOST NEEDED720
05media textSURVIVING THE HEAT720
06media textBUY IT ALL720
07media textCORPORATE GIFTING720
08features gridSAFEGUARDING AT CHOOSE LOVE166
09content178
10footer477

Rating · Home

Visual design7.2

UX & clarity7.0

Originality7.5

Craft & consistency6.8

Motion5.0

Performance & a11y7.5

This page scores 7.0; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Helvetica Inseratheading · sans · system Interbody · sans · self-hosted

Stack & style

Shopify jQuery

Bold typography Editorial Photography-led Hero video Split screen Sticky header

Also: Google Tag Manager, OneTrust, Meta Pixel, Cloudflare, Google Analytics

Design DNA

Heavy condensed caps, flat black buttons and one orange announcement band on white. The product grid is the idea: each tile is a documentary photograph of refugees with the item name and a price ('CLEAN WATER £19') set in small caps at the bottom edge, so donations read as shopping. Below, full-bleed split rows alternate photo and white copy panel with a black button, then an orange corporate-gifting block and a black safeguarding strip close the page.

Worth borrowing

Price an intangible donation like a product and label it over a real photograph.
Alternate half-width photo and white copy panels edge to edge with no page gutters.
Use a single orange strip as the only colour interruption in a black-and-white page.