Design DNA
Near-black navy page with a soft blue and violet glow at the top, a tight heavy grotesk for headlines with the punchline word in periwinkle blue, and monospace uppercase eyebrows with a leading rule. The hero has a pill badge (7-day trial, £9.99), a punchy three-line headline, blue and outline buttons, tiny tick chips and a macOS menu bar dropdown mockup with progress bars. Alternating text and single UI crops tell the story section by section, then a centred single pricing card with a checklist, an 'honest FAQ' accordion and a glowing closing CTA card.