Brigade Overland

Item: Brigade Overland
Rating: 7.1

Premium off-road and overland gear imported for North America.

brigadeoverland.com Save page

7.1/10MABTU rating

DESKTOP · 1440 × 3,536/ ↗

MOBILE · 390

Section outline · Home

01announcementDark free-shipping bar
02headerCentred shield logo, brand links, menu and cart
03heroOlive text panel beside night truck photo, slide thumbnails
04categoriesSix rounded photo tiles: tents, swags, awnings, cases, chairs, furniture
05featuresKhaki panel, stacked photo with list of product lines753
06brandsBrand names around one centre photo
07aboutDim photo band with short story and link
08footerCharcoal footer, email signup and link columns

Rating · Home

Visual design7.2

UX & clarity7.1

Originality6.4

Craft & consistency7.2

Motion6.0

Performance & a11y8.5

This page scores 7.1; the site score weights the home page double.

Main colours

Mixed sections·white background·mono

Typography

Special Gothic Condensed Oneheading · sans · self-hosted Geistbody · sans · google

Stack & style

Shopify

Bold typography Photography-led Rounded / soft Hero carousel Tabs

Also: Cloudflare, Google Analytics

Design DNA

Bone-white page with deep olive, khaki and near-black surfaces, a red shield logo and tall condensed uppercase headlines. The hero splits an olive text panel from a night photo of a truck with blazing light bars, with small slide thumbnails and a pause button. Six rounded photo tiles label product categories, a khaki panel lists product lines in grey condensed caps beside a stacked photo that changes with the active item, and a 'shop by brand' block wraps brand names around one photo. A dim cabin photo band tells the family story before a charcoal footer.

Worth borrowing

Make a product-line list of big grey condensed caps where the active line turns black and swaps the photo beside it.
Arrange brand names left and right of a single photo so the brand list becomes the section's layout.
Put slide thumbnails and a pause control inside the corner of the hero photo.