Aurum

Item: Aurum
Rating: 6.8

Framer template for jewellery stores

A Framer Marketplace template by Vítrea Studio. Its words and photos are demo content.

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6.8/10MABTU rating

DESKTOP · 1440 × 8,458/ ↗

MOBILE · 390

Section outline · Home

01heroSwash wordmark over B&W close-up with chain
02stockistsFour serif names
03productsFour-tile carousel
04statementGrey-to-black reveal paragraph
05collectionsEarrings, necklaces, rings photo cards
06collageQuote, B&W editorials and floating product tiles
07bannerFull-width B&W photo
08socialFive-photo strip588
09newsletterDark photo band with email field600
10footerLinks and giant swash wordmark881

Rating · Home

Visual design7.6

UX & clarity7.0

Originality7.0

Craft & consistency7.0

Motion5.5

Performance & a11y6.5

This page scores 7.0; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Interheading · sans · self-hosted Interbody · sans · self-hosted

Stack & style

Framer Google Fonts React

Minimal Editorial Luxury Monochrome Photography-led Smooth scroll Text reveal

Design DNA

Template: white page with a centred swash serif wordmark 'Aurum' and tiny sans nav. Imagery is grainy black-and-white skin close-ups with gold chains and rings, so warm product shots on cream tiles are the only colour. Stockist names set in serif, a bestseller carousel, a grey-to-black reveal paragraph, three collection photo cards, a centred quote, then an asymmetric collage of B&W editorial photos and floating product tiles. Instagram strip, dark newsletter band and a footer with a giant swash wordmark.

Worth borrowing

Shoot everything but the product in black and white so gold jewellery is the only colour.
Build an asymmetric collage of large editorial photos and small floating product tiles.
Reveal the brand paragraph from grey to black as it scrolls.