Design DNA
Template: near-black (#111) canvas alternating with warm paper (#ECEAE6) bands; everything set in a tall condensed serif at huge sizes with tight leading ('Arlo Studio', 'Masterpiece') and tiny sans body. Smoke-textured monochrome photography, full-width project cards with date and label, a pinned 'Skills' section whose numbered steps swap images, a hairline stats grid, a founder portrait testimonial with a 4.8 rating block, FAQ list, a dark blog band and a centred cream CTA.