Apollo

Item: Apollo
Rating: 7.1

AI go-to-market platform for prospecting, outreach and sales data.

7.1/10MABTU rating

DESKTOP · 1440 × 9,905/ ↗

MOBILE · 390

Section outline · Home

01heroEmail sign-up, SSO, lifestyle photo1,414
02logosCustomer logos
03featuresAlternating UI panels
04diagramThree columns with illustrations
05featuresIcon grid
06enterpriseAccordion and compliance badges
07stats600K+ with customer cards
08ctaNeon gradient band

Rating · Home

Visual design7.5

UX & clarity7.6

Originality7.0

Craft & consistency7.6

Motion5.5

Performance & a11y6.0

This page scores 7.1; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Season Mixheading · serif · self-hosted ABC Diatypebody · sans · self-hosted Söhneaccent · sans · self-hosted

Stack & style

Next.js React Lottie HubSpot CMS Tailwind CSS

Minimal Editorial Product-UI-led FAQ accordion Hero video Live chat Logo cloud Marquee Stats band Sticky header Testimonial slider

Also: Intercom, Google Tag Manager, Netlify, Cloudflare, Google Analytics

Design DNA

Off-white canvas with light-weight large grotesque headlines and acid-yellow as the only accent (sign-up buttons, CTA band). The hero pairs an email field and SSO buttons with a warm lifestyle photo. Features alternate a warm grey panel holding a cropped UI with a small headline and link list. A three-layer diagram with line illustrations, a compliance badge row, a massive thin 600K+ stat with customer portrait cards, a neon gradient CTA band and a beige footer with a black asterisk logo.

Worth borrowing

Set a key stat at poster size in a thin weight next to a small explanatory paragraph.
Limit accent colour to one acid yellow used only for sign-up actions and the final band.
Put UI crops inside warm grey panels so screenshots feel like objects, not screens.