AOI

Item: AOI
Rating: 7.1

A luxury multi-disciplinary design house of wearable collectibles.

aoiofficial.com Save page

7.1/10MABTU rating

DESKTOP · 1440 × 16,238/ ↗

MOBILE · 390

Section outline · Home

01heroSkirtsChevron15,117
02footerCOLLECTIBLES672

Rating · Home

Visual design8.0

UX & clarity6.9

Originality7.8

Craft & consistency7.4

Motion6.0

Performance & a11y4.5

This page scores 7.1; the site score weights the home page double.

Main colours

Mixed sections·black background·mono

Typography

Saol Displayheading · serif · self-hosted Saol Displaybody · serif · self-hosted Trio Groteskaccent · sans · self-hosted

Stack & style

Shopify Remix / React Router Sanity React

Editorial Luxury Monochrome Photography-led Custom cursor Horizontal scroll Sticky header Tabs Transparent header

Also: reCAPTCHA, Cloudflare

Design DNA

Alternating pure black and white bands with tiny tracked uppercase labels and a light serif for body statements. The hero overlays a tall stacked AOI monogram on a collage of fashion and sculpture photos. Products appear as filterable horizontal strips with edition numbers instead of stock language, then asymmetric photo pairs for skirts and cashmere, a repeated 'Commission a collectible' split with atelier process photos, a gifting card block, a newsletter line and a black footer closing on a wide 'AN OCEAN of IDEAS' wordmark.

Worth borrowing

Label products as numbered editions ('Edition of 8') to frame e-commerce as collecting.
Close the footer with a full-width wordmark that mixes a geometric caps face with an italic serif 'of'.
Pair a black process band of atelier photos with a small commission CTA to sell made-to-order work.