Alloy

Item: Alloy
Rating: 7.2

AI-powered financial crime and customer risk management.

uk.alloy.com Save page

7.2/10MABTU rating

DESKTOP · 1440 × 11,311/ ↗

MOBILE · 390

Section outline · Home

01header72
02heroFull-lifecycle financial crime intelligence734
03logo cloud93
04steps195 195452
05features gridAccelerate onboarding, automate in-life monitoring, and strengthen compliance2,376
06testimonialsIn-life customer risk management1,047
07portfolioAccess the industry’s broadest ecosystem of identity data683
08stepsAgentic AI built for the full customer lifecycle1,063
09testimonialsPurpose-built for teams like yours1,168
10testimonialsBuilt on industry trust from 900+ clients1,664
11formExpert insights from the Alloy team970
12footerPLATFORM979

Rating · Home

Visual design7.6

UX & clarity7.0

Originality7.6

Craft & consistency7.2

Motion5.5

Performance & a11y7.7

This page scores 7.2; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Neue Montrealheading · sans · self-hosted Neue Montrealbody · sans · self-hosted

Stack & style

Alpine.js Tailwind CSS Lottie Splide

Corporate / clean Illustration-led Sharp / geometric Floating CTA Logo cloud Mega menu Parallax Process steps Stats band Sticky header Tabs Testimonial slider

Also: Hotjar, Cloudflare, Google Analytics, Google Tag Manager

Design DNA

Warm off-white page with a light grotesk, black and coral pill buttons and tiny uppercase eyebrows with a red triangle. A line-art head made of fingerprint whorls anchors the hero; dot-matrix textures fade into corners. Four square coral stat tiles, a staged risk-management section with tiny feature lists, three platform cards in coral and magenta, a tabbed resource panel, a masonry of coloured case-study tiles, article cards, a black footer and a full coral CTA block.

Worth borrowing

Draw identity as a head built from fingerprint lines.
Show results as a masonry of square tiles in coral, pink and magenta mixing stats and quotes.
Use faint dot-matrix gradients to add texture to plain sections.