Alice

Item: Alice
Rating: 7.9

AI safety and security platform for testing and guarding AI apps and agents.

7.9/10MABTU rating

DESKTOP · 1440 × 11,429/ ↗

MOBILE · 390

Section outline · Home

01heroCentred serif headline, two buttons, rabbit river illustration665
02logo cloudAI company logos row
03productsTwo outlined cards: WonderSuite and Alice Labs with badge
04productItalic serif intro, feature list beside UI screenshot527
05statsThree teal outlined stat tiles365
06testimonialItalic quote amid scattered illustrated objects
07featuresThree bordered feature columns1,457
08risksIllustration into navy band with four risk columns1,382
09featurePink illustrated panel with button461
10engineOutlined card with rabbit-hole door illustration1,041
11trustTrusted, safe, secured columns and SOC 2 badges806
12blogThree outlined article cards860
13footerLink columns above illustrated waterfall scene1,281

Rating · Home

Visual design8.3

UX & clarity7.2

Originality9.0

Craft & consistency8.0

Motion6.5

Performance & a11y7.7

This page scores 7.9; the site score weights the home page double.

Main colours

Light·cream background·vivid

Typography

Romieheading · font · self-hosted Haas Textbody · font · self-hosted Haas Displayaccent · display · self-hosted

Stack & style

Webflow Lottie jQuery

Neo-brutalist Editorial Retro Illustration-led Logo cloud Marquee Review badges Stats band Sticky header Tabs Testimonial slider

Also: Cloudflare, Google Analytics, Google Tag Manager

Design DNA

Cream canvas with a light serif that switches to italic for key words, spaced monospace eyebrows, teal buttons with dark offset shadows and thin-outlined cards with hard drop shadows. Custom flat illustrations of a white rabbit, rivers, keys, hats and falling playing-card objects in teal, pink and navy run through every band. The hero sits above a rabbit crossing a pink river. Product cards with hand-drawn icons, an 8/10 badge sticker, teal stat tiles, a scattered-objects testimonial, a navy risk grid with pink CTA, a pink data band and a rabbit-hole engine card follow, ending in an illustrated waterfall footer.

Worth borrowing

Build a whole enterprise brand around one literary metaphor with a recurring illustrated character.
Switch a light serif to italic on the brand-critical words in every headline.
Give cards and buttons thin dark outlines with hard offset shadows on a cream background.