AKU

Item: AKU
Rating: 7

Tallinn design studio for branding, print, wayfinding and web.

7.0/10MABTU rating

DESKTOP · 1440 × 7,481/ ↗

MOBILE · 390

Section outline · Home

01introOne-sentence studio description
02project listCentred caps names on colour fields with visuals
03infoBlack panel: team, clients, awards

Rating · Home

Visual design7.4

UX & clarity6.8

Originality7.6

Craft & consistency7.0

Motion6.5

Performance & a11y6.0

This page scores 7.0; the site score weights the home page double.

Main colours

Light·coloured background·mono

Typography

GT Americaheading · sans · self-hosted GT Americabody · sans · self-hosted

Stack & style

WordPress jQuery GSAP

Minimal Bold typography Swiss grid Sticky header Transparent header

Also: Google Analytics

Design DNA

A white page with a one-sentence studio intro, then the whole home page is a centred list of client names in large light grotesque caps. Each name gets its own full-width colour field (pink, orange, purple, grey) and a project visual (balloons, 3D blobs, hexagon, blue lines) that overlaps the type. An INFO panel in black lists team, clients, capabilities and awards in small columns.

Worth borrowing

Home page as a list of client names, each on its own colour field with its visual layered over the type.
'(WITH SOUND)' superscript labels on projects with audio.
Dense black info panel of team, clients and press in small columns.