Aino

Item: Aino
Rating: 7.7

Design and technology agency building fashion and lifestyle online stores.

aino.agency Save page

7.7/10MABTU rating

DESKTOP · 1440 × 6,723/ ↗

MOBILE · 390

Section outline · Home

01heroASCII art figure with mono nav
02introStatement, two tag buttons
03workIrregular grid of client photos and storefronts
04aboutScandinavian design with engineering underneath
05footerServices list, CTA, giant wordmark

Rating · Home

Visual design8.0

UX & clarity7.2

Originality8.2

Craft & consistency7.8

Motion7.0

Performance & a11y8.0

This page scores 7.7; the site score weights the home page double.

Main colours

Light·off white background·mono

Typography

ABC Plusheading · font · self-hosted ABC Plusbody · font · self-hosted

Stack & style

Minimal Editorial Photography-led Swiss grid Hero video Sticky header

Also: Vercel

Design DNA

Warm cream background, tiny mono labels in a dotted top rule, and an animated ASCII-character figure as hero. A short grotesque statement with two grey tag buttons leads into an irregular grid of client work: fashion photos with small UI chips, product still lifes, storefront screens floating over blurred campaign images, each captioned with a mono index (A001 NUDIE JEANS). The footer is a services list, a black Start a Project button and a huge black 'aino.agency' wordmark.

Worth borrowing

Render the hero as ASCII characters forming a figure instead of a photo.
Float a client's storefront screenshot over a blurred crop of their own campaign image.
Index each case with a mono code and client name, like a catalogue number.