ADDICT

Item: ADDICT
Rating: 7.5

Japan-Korea beauty marketing and influencer agency.

ad-dict.co.jp Save page

7.5/10MABTU rating

DESKTOP · 1440 × 17,013/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed beauty campaign photo, ticker headline below
02aboutPortrait photo left, small Japanese copy right
03brandDidone wordmark set as a full-width spread1,079
04worksCurved warped thumbnail wall on charcoal
05clientsTwo rows of Korean beauty brand logos on white
06solutionPrimal Addiction and Victory Logic columns, hairline diagram
07statsFour ruled metrics: 15,000 influencers, 580 brands549
08servicesNumbered 01–05 rows with photo pairs
09brand featureCreator collective block with pink logotype645
10newsThree dated press items with thumbnails
11footerSplit dark CTA, giant ADDICT wordmark

Rating · Home

Visual design8.0

UX & clarity7.0

Originality7.7

Craft & consistency7.5

Motion7.5

Performance & a11y7.0

This page scores 7.5; the site score weights the home page double.

Main colours

Mixed sections·off white background·mono

Typography

Addict Minchoheading · font · self-hosted Noto Sans JPbody · sans · self-hosted

Stack & style

WordPress Lenis

Editorial Luxury Monochrome Photography-led Hero video Logo cloud Marquee Pinned sections Smooth scroll Stats band Sticky header Text reveal

Also: Google Analytics

Design DNA

A charcoal-to-white magazine layout where a high-contrast Didone serif carries every English headline (ADDICT set full-width as a spread) while Japanese copy stays in a tiny light gothic, so the two scripts never compete. Beauty campaign photography runs full-bleed and desaturated except for cosmetic pinks; a client logo wall of Korean beauty brands sits on white. Services are numbered 01–05 in serif with a thin red dot marker and a hairline diagram connecting them, a NUMBERS band shows four ruled metrics, and works tiles curve on a warped mask as they scroll past.

Worth borrowing

Pair a high-contrast Didone for Latin headlines with a tiny light gothic for Japanese so both scripts stay legible.
Mark numbered service entries with a single red dot and hairline connector instead of icons or cards.
Warp a works grid along a curved mask on scroll so a plain thumbnail wall gains motion.