Aboard

Item: Aboard
Rating: 7.2

AI transformation consulting and custom software built on its own platform.

7.2/10MABTU rating

FAQ

DESKTOP · 1440 × 8,144/ ↗

MOBILE · 390

Section outline · Home

01heroGo beyond the demo900
02contentCode got easy. Building great software didn’t.900
03media textHow We Work Together1,592
04portfolioDive Deeper into Real Client Solutions1,424
05testimonialsPerspectives1,273
06media textAbout Us900
07footerWe Can Help1,192

Rating · Home

Visual design7.6

UX & clarity6.8

Originality7.4

Craft & consistency7.2

Motion6.0

Performance & a11y7.7

This page scores 7.2; the site score weights the home page double.

Main colours

Light·dark grey background·vivid

Typography

Tobiasheading · serif · self-hosted Atkinson Hyperlegible Monobody · sans · google Work Sansaccent · sans · self-hosted

Stack & style

WordPress Google Fonts Lottie

Minimal Editorial Photography-led Hero video Logo cloud Review badges Sticky header

Also: Cloudflare, WP Engine, Google Tag Manager, Meta Pixel, Plausible

Design DNA

Light serif headlines paired with monospace body copy in narrow columns, one vivid orange (#E8501E-ish) for pills, links and rules, and thin vertical side labels ('The Landscape'). The hero is a rounded dark photo card with a floating pill nav. Sections alternate: white two-column intro, black 'How We Work Together' with an office photo and flowing line-wave graphic, tan case-study editorial grid with inline orange links, a perspectives list with thumbnails, an About block with client logos, and a solid orange contact form and footer with an oversized cropped wordmark.

Worth borrowing

Pair a light serif display with monospace body copy for a thoughtful, written-by-humans tone.
Crop a giant wordmark at the bottom edge of a solid accent-colour footer.
Run small vertical section labels in the left margin like a printed report.