250 Broadway

Item: 250 Broadway
Rating: 7.1

Office floors for lease in a modernised Lower Manhattan tower.

250broadway.com Save page

7.1/10MABTU rating

Home

DESKTOP · 1440 × 18,306/ ↗

MOBILE · 390

Section outline · Home

01headerThin bar: Building, Location, View, Floors, Gallery, Tenant log in
02heroSkyline photo, large section links, availability and map cards
03introShort paragraphs on location and 2021 modernization
04statsSkyline photo over 648,000 sf, 31 floors, 2021 figures
05locationFull-width street photo with floor thumbnail card
06mapCustom muted map with pins and navy list card
07viewFull-bleed parade photo with serif caption
08buildingIsometric tower drawing with navy and terracotta callout cards
09floorsPhoto plus navy spec card over ghost serif numeral, repeated for 3rd floor
10galleryScattered grid of building and neighbourhood photos1,808
11ctaSky gradient with large wordmark and two small buttons
12footerNavy panel with menu, contacts and enquiry form

Rating · Home

Visual design7.8

UX & clarity6.8

Originality8.0

Craft & consistency6.8

Motion7.5

Performance & a11y4.0

This page scores 7.1; the site score weights the home page double.

Main colours

Light·white background·muted

Typography

PP Neue Yorkheading · sans · self-hosted PP Neue Yorkbody · sans · self-hosted EB Garamondaccent · serif · google

Stack & style

Framer Lenis React Google Fonts

Bold typography Editorial Photography-led Sticky header Hero video Pinned sections Map Stats band Tabs Smooth scroll Preloader

Also: Google Analytics

Design DNA

Off-white and cream canvas with navy, rust-brown and terracotta palette, a light grotesk for large headlines and a classic serif for body and ghosted display numerals. Golden-hour Manhattan photography fills wide panels crossed by thin brown horizontal rules. Big stats (648,000 sf, 31 floors, 2021) sit on a hairline grid under a skyline photo. An isometric line drawing of the tower carries navy and terracotta callout cards, available floors appear as photo plus navy or brown spec cards over huge faded '02 Floor' serif type, then a custom map with pins, a scattered gallery and a sky-gradient wordmark CTA.

Worth borrowing

Set each available floor over a huge faded serif numeral and word ('02 Floor') with the photo and spec card on top.
Explain a building with an isometric line drawing tagged by small coloured callout cards.
Run thin brown horizontal rules across full-bleed photos to tie the page to one grid.