Design DNA
A 4,000-word manifesto laid out as stacked rounded panels alternating black, cream and olive green. Section openers are big olive panels with large light grotesque titles and a dot progress indicator. Body is a narrow serif column with numbered thesis headings in a grotesque. Figures are custom charts in black and olive: bar ranks, a consolidation tree, scatter of launch costs, a company table with logos. A mono metadata block (author, date, length) sits in the black hero.